Released on: October 22, 2007, 12:46 am

Press Release Author: Synchronica

Industry: Telecommunications

Press Release Summary: Synchronica plc, a leading vendor of mobile synchronization
and mobile device management software, today announced that it has won a Gold Mobile
Star Award for both of its products from MobileVillage, the 14-year leader in mobile
market development and mobile technology news services.

Press Release Body: Royal Tunbridge Wells, October 22, 2007. - Synchronica plc, a
leading vendor of mobile synchronization and mobile device management software,
today announced that it has won a Gold Mobile Star Award for both of its products
from MobileVillage, the 14-year leader in mobile market development and mobile
technology news services.

The annual Mobile Star Awards aim to honor and promote the best companies, mobile
and wireless products and deployments, and technology leaders. Winners are chosen by
technology executives, mobile professionals, IT managers, developers, and top
technology journalists.

Synchronica has been recognized in six categories:

Both of Synchronica\'s products, Mobile Gateway and Mobile Manager, were awarded Gold
Stars for over-the-air (OTA) synchronization and device management in the Mobile
Operator Software category.

Synchronica Mobile Manager was awarded a Silver Star for mobile backup and recovery
in the Enterprise Software category.

Two Bright Stars were awarded to Synchronica Mobile Gateway for Enterprise Mobile
Communications and for Enterprise Mobile Middleware, highlighting the fact that
Mobile Gateway provides push email, calendar, contact, tasks, and notes
synchronization without requiring any software to be installed behind the corporate
firewall or on the mobile device.

The award for Enterprise Mobile Communications recognizes the fact that Synchronica
Mobile Gateway supports the widest range of mobile devices in use today, untethering
enterprises from expensive proprietary devices.

On the device management side, Synchronica Mobile Manager was also awarded a Bright
Star for Enterprise Mobile Device Management, in recognition of its ability to ease
the central management, security, and OTA updating of smartphones in the corporate
environment, allowing IT managers to ensure that corporate data held on employees\'
phones is protected.

In recognition of his championing of open mobile industry standards (SyncML, IMAP
Idle, and OMA EMN), which bring industry-leading synchronization and mobile device
management services to the widest range of feature phones and smartphones on the
market, Synchronica CEO Carsten Brinkschulte was voted as a visionary in the
Enterprise Mobile Software category, gaining him a Bright Star award.

\"With more enterprise and consumer users of wireless technology than ever before,
there is a natural desire for people to evaluate the abundance of mobile solutions
that are available to them\", said MobileVillage Editor Gary Thayer. \"This year,
almost 2000 MobileVillage readers cast their votes for the best mobile and wireless
solutions on the market. Our readers have a great knowledge and experience of using
mobile products, and we congratulate the winners on gaining the votes of real
end-users.\"

Carsten Brinkschulte, Synchronica CEO, said: \"We believe that by supporting open
mobile standards, we can open up mobile email and PIM synchronization to the
majority of mobile phone owners and deliver enormous benefit to both enterprise and
consumer markets, yielding additional mobile data revenues for operators and service
providers.\"

\"On the device management side, we believe that OTA backup and restore services may
be the first mobile data application beyond SMS which will be successful in the mass
market. We also predict enormous growth in consumer mobile email as open standards
enable such services on a wider range of devices. We are delighted that both of
Synchronica\'s products have been awarded a Gold Star by MobileVillage, as this
endorses our strategy of supporting standards that bring these high-end services to
low-cost phones.\"

This year\'s Mobile Star Awards winners are posted online at
http://www.mobilevillage.com/awards.htm

About Synchronica Mobile Gateway

Synchronica Mobile Gateway provides carrier-grade scalability and supports open
industry standards including SyncML (OMA DS) for optimized synchronization of
calendar, contacts, and notes to more than 1.5 billion SyncML-compatible mobile
phones and smartphones on the market.

For optimized mobile push email, Synchronica Mobile Gateway 3.0 also supports OMA
EMN and IMAP Idle protocols, enabling operators and service providers to deliver
email to the widest range of mobile phones on the market, for mass market and
business use.

Mobile Gateway provides back-end support for POP3 and IMAP and connects to consumer
mail services including AOL and Google Mail. For business users, it includes
built-in support for Microsoft Exchange, Lotus Domino, and Sun Java System
Communications Suite, thus synchronizing with the majority of business email
systems. The beauty of Mobile Gateway is that it does not require any software to be
installed on the phone, or connectors to be installed behind the corporate firewall.

This unique zero footprint architecture makes Mobile Gateway extremely attractive to
operators and service providers catering to the needs of the business sector.

About Synchronica Mobile Manager

Synchronica\'s Mobile Manager Backup & Restore module is based entirely on the
dominant industry standard SyncML (OMA DS) supported by the majority of feature
phones and smartphones from all leading vendors. Unlike other solutions, it does not
require a client to be installed on the device, but instead uses the built-in SyncML
client of the device. Since it does not require an additional client, it works with
mass market feature phones - a clear requirement for a successful product
introduction in the consumer market.

Mobile Manager\'s Enterprise module can also be used in the enterprise environment
for OTA management, update, and security of business phones, with a vital remote
lock and wipe facility to remove corporate data from phones that are lost, stolen,
or decommissioned.

About MobileVillage

Founded in 1993, MobileVillage is a market and solution development company
dedicated to advancing mobile and wireless enterprise computing in a wide range of
industries. MobileVillage accomplishes this by fostering education and alliances
through best-of-breed solution identification, event partnerships, an online
industry directory, industry job postings, daily online news, its widely respected
Go Mobile newsletter, a Mobile Mentors program, and the popular annual Mobile Star
Awards program. Visit MobileVillage online at http://www.mobilevillage.com

About Synchronica

Synchronica plc develops and markets synchronization and device management solutions
for mobile operators, device manufacturers, and enterprises. Its product portfolio
ranges from data synchronization (DS) to device management (DM) and firmware updates
over the air (FOTA). Products include the mobile device management product set
Mobile Manager Suite and the push email and synchronization solution Mobile Gateway.
Headquartered in the U.K., with a development center in Germany and offices in the
USA, Hong Kong, and Dubai, Synchronica plc is a public company traded on the AIM
list of the London Stock Exchange (SYNC.LN). More information is available at
http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com

Web Site: http://www.synchronica.com

Contact Details: Synchronica plc

Mount Pleasant House

Lonsdale Gardens

Royal Tunbridge Wells

TN1 1NY

United Kingdom

Tel.: +44 1892 552 720

Fax: +44 1892 552 721

info@synchronica.com